Reach Buyers Hungry for Your Products and Services, Ready to Buy from You

Every unusual sales gimmick you'll find here is designed to do one thing, and one thing only. These gimmicks are designed to attract highly qualified buyers to your business. Whether it's getting them on the phone, into your showroom, or even to schedule an appointment. You'll get quality here, not quality, every post on this site is designed to give you something you can turn into money in your pocket.

Why attract buyers and not lead generation?

If you've ever had a sales job, you know what a company considers a lead and who actually becomes a customer are two different things. Most sales people and marketers don't want leads, they want future customers. The name you get, the referral, the phone call, each needs to turn a certain percentage over to buyers otherwise you won't (can't) stay in business.

A buyer is someone who has money to spend, a problem you can solve with what you offer, and the authority to say "Yes" to buy today. Not the usual tire kicker, thinking about doing something, just looking around today. If you want to be successful in your business, then you don't need brand, you need balls enough to ask for the sale. And, you'll get more sales with buyers.

Because a buyer can say yes, because they have real challenges they want to solve, and because they can foot the bill -- attracting them helps you spend more time in front of people who matter. Actually selling rather than cold call prospecting, knocking on doors, or wishing you had some business flow.

That's what these sales gimmicks are about, not trickery, just using tools to automate the culling process so you get real qualified buyers in front of you each day.

What about getting attention to build brand identity? Without time and lots of money, you can't pay your bills on branding alone. That's why successful businesses attract real buyers rather than just names on a list.