Brand Marketing Secrets Advertising Agencies Won't Tell You

The first secret of brand marketing is that it doesn't work. Think bout this, because you don't deposit brand let's look at the dollars it creates. If your advertisements doesn't put money in your bank account you won't survive in this economy.

What about brand building and exposure?

Most of the smart sales and marketing professionals who visit this site don't have the deep pockets of the big brands. Because they can't afford to waste hundreds of thousands of dollars just to get noticed, it's a lie to say anything about brand. Of course, that's not what your average advertising agency might say, because they get paid on your media purchase. What I care about is putting money in your pocket.

In addition, you don't have the time to build a brand, you likely have bills to pay today (whether in your company or personally.) Eddie Bauer, Ford, Chicago Tribune, General Motors, and Lehman Brothers became household names over decades. Of course, look at them today, either facing bankruptcy or in serious financial turmoil. You just can't afford to wait decades and still NOT make enough sales.

You won't find any limp "brand building" gibberish. Just real life salesmanship in print, showmanship, and getting meaningful interest in what you offer from an often confused decision makers. While some of these examples may include "consumer" decision makers, understand, the man or women in the board room makes decisions the same way.

What works today in business isn't branding, it's getting the attention of real buyers using good old fashion salesmanship in print . It works by getting the attention of a real buyer using the sales attention insights shared here. If you've got dollar proof otherwise, I'd like to hear from you with bankable proof (been doing this for years, haven't yet seen brand put money in the bank.)