Turn Your Mistakes Into Marketing Gimmicks

I've screwed up some marketing campaigns in my life, mailed them incorrectly, misspelled something in the headline, or worse. You too are bound to make a mistake at one time or another.

Dan Kennedy tells us how to turn mistakes into marketing gimmicks. Sometimes it is fun, profitable, and drives sales too.

If you make a mistakes with your marketing, go back, let people know you are human and use it to your advantage. Do something, make the best of every customer interaction. Nobody is perfect.

© 2008- JWH Consolidated Inc dba Unusual Sales Gimmicks, All rights reserved.

Unusual Sales Gimmicks provides insightful tips and strategies to turn every customer interaction into a profitable one. Break out of routine with http://SalesGimmicks.com/

Feel Tricked by WaMu Advertising

Known for their advertising that jokes on the "fat cat bankers", WaMu presents itself as out for the little guy. Until they go south with bad lending practices that screw shareholders out of everything.

Chris Palmeri get's a little feedback on his "Did WaMu's Advertising Tell Us Something?" alluding to WaMu's advertising foreshadowing their failure.

The lesson for you is that you can't control everything, the marketing department had a different idea of what WaMu should be, even if some of their business practices were unstable. Now it's time for J.P. Morgan Chase to show how stability comes from serious banking.

© 2008- JWH Consolidated Inc dba Unusual Sales Gimmicks, All rights reserved.

Unusual Sales Gimmicks helps you make a profitable gardening business out of crap the market can give you. Get your insight at http://SalesGimmicks.comm/

How About A Gift With Purchase

You can increase sales by giving your customer a gift they would consider adds value to their purchase. But don't go cheap, you really must provide value to get the sale.

Damac Properties, a Dubai real estate developer is giving away free Bentley Continental Flying Spur (a $200,000 automobile) with every purchase of a penthouse or "signature duplex" luxury condo. That sure beats upgraded counter tops or toaster.

Assuming your margin and customer lifetime value support the gift, why not give them something great. It gets media talking and makes your buyer happy to do business with you.

© 2008- JWH Consolidated Inc dba Unusual Sales Gimmicks, All rights reserved.

Unusual Sales Gimmicks helps you sell more in a way that gets the right kind of attention for your business. Sell boldly with http://SalesGimmicks.com/